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      A couple of annual reports we've designed for @austinfilm chronicling their growth and support of the Austin film community
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      Here’s a peek at our work for the rebrand and renovation of Austin’s historic Republic Square. Opening in the fall and the first of it’s kind in Austin. Check out the newly launched republicsquare.org for more details. @downtownaustin @republicsqatx
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      @austinfilm AFS Cinema sign is up. A Texas sized high five to @theneonjungle for bringing our design to life. (and taking this video)
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      Debuting in a market near you - A new look for @celestesbest vegan cookie dough.
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      Film Noir for @austinfilm
      VisualIdentity Branding TexasFilm
    • @HeyFoxtrot!
      The recent opening of AFS Cinema prompted us to take a moment and look back at our rebranding of @austinfilm. Stay tuned for more as part of our ongoing partnership.
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Austin Film Society

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A dynamic re-brand for a beloved cultural institution

The Austin Film Society (AFS) extends its mission through an array of sub-brands and properties. When it came time to revisit the brand, Foxtrot designed a dynamic system reflecting the AFS charter as an organization that celebrates the moving image. With 20 unique variations, the new logo always appears to be shifting and moving in space, as if animated or projected.

Another key objective was to help the community recognize AFS and give it due credit as the master brand, to be experienced throughout Austin at the organization’s spaces, programs and exhibitions. Using the dynamic "AFS" identity to modify most of its products, Foxtrot created a complete, simplified brand architecture.

Austin Studios, a 20-acre film and creative media production facility and one of AFS’ strongest sub-brands, also got a re-design. The objective was to keep its name, maintaining a DIY spirit but modernizing it to fit with the new AFS brand. The re-brand gave AFS the sophistication and structure it needed, while maintaining its Austin-y, idiosyncratic vibe.